The Story Behind Your Mission

Most nonprofit storytelling fails for one of two reasons: it never gets past a vague creative brief, or it's made without anyone understanding what's actually true and how a story serves the organization's goals. Understorey's Impact Story Package fixes both.

A 2025–2026 M+R persuasion study found that video built around one real, personal story increased viewers' likelihood to take action by 2.5 to 3.6 percentage points over a polished, traditional ad, exactly what this package is built to deliver.

You get two things: an Impact Story Brief capturing the real narrative at the center of your message, and a full production package, shot lists, sequences, interview questions, budget, and visual style brief, built around your organization’s goals. No vague direction, no guesswork, a plan built specifically for your mission and its story.

Who this is for: Organizations with a real story and no one on staff dedicated to telling it well, who need that story positioned to move donors, engage supporters, or strengthen a policy case.

Already have a videographer or editor? The Impact Story Package covers you. Need a freelancer? I can source, vet, and manage your production team.

Beta pricing based on project scope.